(Carving off Rotten Meat?)
(Couldn't Rationalize Marketing?)
Ah, the fun we can have with the news that Sage Group is selling off certain of its older CRM acquisitions, notably ACT! and SalesLogix (no exclamation point) to a former Sage development partner called Swiftpage.
Swiftpage, which does "white label marketing services," is financing the acquisition with a slug of capital from - you guessed it - a private equity firm, Accel-KKR.
All kidding aside, the press release doesn't say how much capital - but the 451 Group is reporting "250 employees are expected to join Swiftpage." That's a lotta headcount. Good on 'em, I guess.
UPDATE: Leonard Klie at Destination CRM puts the pricetag for these two, plus a CRM suite for nonprofits, at $101.2 million. Four additional "non-core" products are also getting the heave-ho across the pond: "In Europe, Sage will sell its C&I, ATL, Automotive, and Aytos product lines to Argos Soditic, a private equity firm based in Paris, for roughly $44 million."
The Destination CRM piece also includes quotes from Sage execs about how they're focusing on their core CRM product, just not these CRM products. Makes you wonder about the long-term viability of the rollup model, doesn't it? Will Infor, Epicor, or Aptean follow suit?
(Couldn't Rationalize Marketing?)
Ah, the fun we can have with the news that Sage Group is selling off certain of its older CRM acquisitions, notably ACT! and SalesLogix (no exclamation point) to a former Sage development partner called Swiftpage.
Swiftpage, which does "white label marketing services," is financing the acquisition with a slug of capital from - you guessed it - a private equity firm, Accel-KKR.
All kidding aside, the press release doesn't say how much capital - but the 451 Group is reporting "250 employees are expected to join Swiftpage." That's a lotta headcount. Good on 'em, I guess.
UPDATE: Leonard Klie at Destination CRM puts the pricetag for these two, plus a CRM suite for nonprofits, at $101.2 million. Four additional "non-core" products are also getting the heave-ho across the pond: "In Europe, Sage will sell its C&I, ATL, Automotive, and Aytos product lines to Argos Soditic, a private equity firm based in Paris, for roughly $44 million."
The Destination CRM piece also includes quotes from Sage execs about how they're focusing on their core CRM product, just not these CRM products. Makes you wonder about the long-term viability of the rollup model, doesn't it? Will Infor, Epicor, or Aptean follow suit?
